Industry
Wearable IoT
Client
T-Mobile
Timeline
2013 — 2020
Role
Head of Design
IoT Behavioral Health Platform
Bridging the canine-human communication gap through AI-driven insights.
A hardware-software ecosystem (GPS/Activity tracker) designed to translate canine biometric data into human-actionable health insights. As Head of Design, I navigated the technical trade-offs between high-frequency sensor data and battery life. We pivoted the value proposition from a "tracking gadget" to an "emotional peace of mind" platform.
Process
Tech Negotiation: Mediated trade-offs between hardware (battery life) and user needs (real-time safety).
Emotional Mapping: Defined the "Anxiety-to-Relief" user journey to move from "tracking" to "health insights."
AI Translation: Led the UX for behavioral heuristics, turning sensor noise into human-readable advice.
Rapid Iteration: Prototyped physical SOS triggers alongside app flows to test emergency ergonomics.
Challange
The Insight: Users didn't want "tracking"; they wanted "peace of mind." The Challenge: Managing high-frequency GPS/GSM pings against critical battery life constraints.
Approach
Strategy: Designed a manual "SOS Mode" to conserve battery until needed. Facilitation: Aligned AI scientists and behaviorists with user-centric HCD principles.
Solution
A hardware-software ecosystem that translates sensor data into direct, actionable behavioral advice ("Voice of the Dog").
Impact
Successfully secured 1.5M PLN in funding shifting from a gadget to a health platform.
